As the festive spirit envelops us and the anticipation of Christmas peaks, AIR 106 has been at the forefront of spreading joy and goodwill through its heartwarming collaboration with Save on Foods Kings Heights and the incredible initiative spearheaded by Dione Irwin Remax Team. The "Countdown to Christmas" promotion has been a beacon of generosity, embodying the essence of the season of giving.

The premise was simple yet impactful: listeners tuned in each weekday morning, eagerly awaiting the cue to call for a chance to win a $50 gift certificate to Save on Foods Kings Heights. But the magic didn't stop there. Winners were encouraged to Pay It Forward by gifting another $50 gift card to someone else or a charitable cause close to their hearts this beautiful cycle of giving set the stage for countless acts of kindness throughout the Airdrie community. Friends, First responders, cheerful drive-thru workers, the food bank and school hamper programs came out the real winners!

And now, as we look back on the culmination of this remarkable initiative, the excitement reached new heights. On December 19, the grand finale was an unforgettable moment for lucky shoppers. A $250 Save on Foods gift card was given away to a lucky shopper. But the true essence lies in the twist: an additional $250 gift card was bestowed upon another unsuspecting shopper courtesy of the first winner, creating an unexpected ripple of joy and generosity. The best part is we got to do it a second time, thanks to our sponsors at Sierra Springs Dental who matched the first Save on Foods Kings Heights prize!

We even got to give away a free cleaning to a wonderful mom who was about to have another baby just in time for the holidays, thanks to Molly Maid. A big thank you to all of our sponsors with whom this amazing contest wouldn't have been possible! 

Pay it Forward Sponsors

What sets this promotion apart is not just the generosity of the prizes but the spirit of selflessness and community woven into its fabric. The Pay It Forward philosophy has sparked a chain reaction of kindness, where the act of giving multiplies, touching lives in ways far beyond what any material gift can achieve.

Moreover, the support of Pay It Forward sponsors has been instrumental in making this initiative a resounding success. Their commitment to fostering a culture of benevolence within the community deserves heartfelt recognition. it was a true celebration of the inherent goodness within humanity. It serves as a testament to the power of collective goodwill and reminds us that even the smallest acts of kindness can illuminate someone's day and spread warmth in the coldest of seasons.

The "Pay it Forward" promotion has not just been about winning prizes but cultivating a spirit of giving, igniting smiles, and creating moments that resonate deeply within us. It's a reminder that the true magic of this season lies in the generosity we extend to others, the connections we forge, and the joy we share as Airdronians.

Let us carry forward the spirit of Paying It Forward, keeping the flame of kindness alive long after the holiday season fades. Together, we can continue to make a meaningful difference in the lives of those around us, embodying the true essence of the season of giving.

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