It's the most beautiful holiday of the year, but it can also be the most expensive.

If you're worried about spending way too much for your Valentine this year, you're not alone.

The downturn in the economy has left some penny pinching for Valentines Day, says a local party supply store owner..

"That's something that we've always tried to be as a local operated business. We're pretty cognizant of our geographical area and just the economy itself."

Another local floral shop owner, says it's easy to budget for things like flowers.

She indicated that the average amount spent this year on flowers is between $30 and $50.

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