Why is there a Cheeto in Cheadle?

Update:   The giant statue that went viral after being placed in Cheadle is moving on and will be rehomed as of November 4, during the time of the statue being placed in Cheadle many people made the drive out just to see the 17-foot statue and it even appeared in a segment on The Tonight Show with Jimmy Fallon. 

"Cheetos fans have always known that the delicious, cheesy dust on their fingertips is an unmistakably delicious part of the Cheetos experience, but now it officially has a name: Cheetle," Lisa Allie, the Senior Marketing Director for PepsiCo Foods Canada, said in a statement. "We're excited to be celebrating Cheetle and Canadians' cheesy, Cheetle-dusted fingertips on such a grand scale and in such a uniquely mischievous way.

We'll wait and see where it pops up next!  

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Original Story: 

If you were driving by Cheadle, you may have noticed a new and interesting sight.

Rising from the earth, three fingers extend to triumphantly display what some may consider a snack fit for kings: a singular Cheeto pierces the skyline, declaring to the world that this is Cheeto country now.

As interesting as it is, why has Cheadle become the home for a Cheeto? Years ago, Chester Cheetah, the Cheeto's mascot, said the dust that comes from Cheetos is called "Cheetles". That means it's Cheetles for Cheadle!

Early literary theorists say that sublimity occurs as experiences of wonder and amazement, as mystical experiences of rapture. Perhaps this towering testament to Cheetles is what the sublime is all about.

No matter what your stance is on Cheetos and the dust they leave behind, there's no denying this piece of art is sure to catch your attention. Who knows, maybe it'll become the symbol of the next artistic generation. After all, if a $120 000 banana taped to a wall can become a thing, surely an artistic movement based off of snack puns in suitable locations isn't that far fetched.