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ALS, what's ALS? I thought a little while back when these ice bucket challenge videos started popping up on my news feed.

So I, like any sensible technelogically savvy curious human being, I googled it and hit up wikipedia.

Ooooh so that's what ALS is, I said to myself, it's bad, it's a bad bad sneaky disease that leaves people helpless.

I went through several phases watching the videos on my newsfeed multiply.

First I was just curious to watch them, hoping they would make me laugh-

And then, I became disenfranchised- band wagon jumpers everywhere, I was a hater.

And then a moment of pride for a friend who was nominated just as he was cleaning out his hot tub and filled that with water and ice- he also donated for any nomination he made who completed it.

And then I was angry at the haters-

And then I was nominated. I sighed, am I going to do this? What is the point?

Now, originally nominees were supposed to donate OR dump a bucket of ice water on their heads.

It seems currently people are doing both (which I think is more fun anyways.)

I did some long hard thinking about the challenge in the 24 hours since I heard my name on a video and saw the tag and have come to the following conclusion.

It doesn't matter if you think it is stupid, it doesn't matter if you think it's just a fad. Really my opinion, your opinion- they don't matter.

What does matter is that through a system of peer pressure, social media, smiles, ice and sharing- this movement is making a HUGE difference.

ALS Canada alone has gotten more than 8 million dollars in donations.

This, for a disease that is rare enough to fall below the spectrum of needing immediate attention, is a huge deal.

Through the power of social media the entire world is banding together to help find a way to help people who really- trully- honestly cannot help themselves.

So love it or hate it- doesn't really matter.

I'm donating what I can to help, and I also made a cool video and had fun doing it to help raise awareness and hopefully through my nominations the cycle will continue forth.

So enjoy what we did at the office today! And share your videos with us as well!

-Andrea

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