The Alberta Wheat Commission earlier this month launched its first consumer marketing campaign “Life’s Simple Ingredient.”

Commission General Manger Tom Steve says it's important to promote Alberta wheat as part of a healthy diet.

The campaign is designed to make people feel good about eating wheat.

“Life’s Simple Ingredient” promotes high-quality Alberta wheat, a historically versatile ingredient, through interactive videos, articles, recipes and more.

The campaign celebrates the ease of eating local with over 8.4 million tonnes of wheat produced a year in Alberta alone.

Visit “Life’s Simple Ingredient” website and check its Facebook - @LifeSimpleIngredient and Twitter - //highriveronline.com/@LifeIngredient">@LifeIngredient. 

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Agriflash Headlines for January 17

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Agriflash Headlines for January 16

USDA Releases Reports The USDA released multiple reports Friday, including it's January Crop Production, Quarterly Grain Stocks and Supply and Demand Reports. Market Analyst, Brian Voth, says there…

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